feel good drinks
The challenge was to re-engage 18-35 year old females with the brand. I created a campaign that consisted of advertising within gyms, billboards, high streets, fashion magazines, and extended to a packaging element on the product and merchandise such as tote bags. I designed unique promotional vehicles to attend pop-up events and attract the attention of the target audience. The concept for the campaign is based around the theme of feeling - feeling good, feeling healthy, feeling energetic, and feeling the effects the product has to offer. The bright colours and the fun illustrations of females being energetic and bursting with goodness show how amazing the product can make you feel - it is selling a lifestyle aswell as the product.