Feel Good Drinks
A campaign concept to re-engage 18-35 year old females with the brand. The campaign
concept is based around feeling - feeling good, feeling healthy, feeling energetic and feeling the natural health benefits the product has to offer. The vivid visuals and exciting illustrations show how the product can make you feel - selling a lifestyle as well as the product.
The campaign consists of advertising within gyms, billboards, high streets, fashion magazines and extends to a packaging element on the product. Unique promotional vehicles are
designed to attend promotional events and raise brand awareness, with tote bags given out to the target audience.