help & health

Help & Health are a free, local organisation in Portsmouth for elderly people. They provide support through classes and activities to get involved with, to encourage living a more active lifestyle. The branding has a main emphasis of orange to promote energy and excitement, representing the enthusiasm of it all. The strong use of black and white photography is prominent in each feature of the branding. Every step of the journey people experience with the organisation will feel very personal, and this is reflected through an approachable and friendly brand tone.