Riley + Riley
Branding and Packaging design for Riley + Riley, a start up based in London, promoting a product that promises to prevent hangovers. The health cross is a staple part of the brand, embedded within the logo to replace the ampersand and within the packaging to represent health and the benefits of the product. The app is designed to collect data on consumers drinking habits and raise awareness of the brand. Through each answer the consumer chooses, the final result of the app recommends the product and directs them to order it.