Initial concept branding/packaging design for Riley & Riley, a start up based in London. They sell a drink that promises to prevent hangovers. 


I gave the product the name Hangnover as a witty play on words between no/hangover. The branding concept is made up of vibrant, bright colours to contrast the feeling of a hangover. The brand tone uses witty language and slang to appeal to a target audience of young-middle age adults. The health cross is a staple part of the branding, embedded within the logo to replace the ampersand, and within the packaging to represent the theme of health and how the drink aims to improve your wellbeing. The app is designed to collect data on consumers drinking and how this can affect sales and product demand. Through each answer the consumer chooses, the final result of the app will recommend the product and have a link for them to order it.